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Message: [QUOTE="dwalks93, post: 2049161, member: 5598"] Why would you never accept that? ESPN is in the business to make money. They are no different than any other corporation looking to maximize profit (BTW ESPN is owned by Disney which is about as corporate America as one can get.) A solid business strategy to make money is to buy the best product possible at the cheapest price and then resale it at a higher price. UConn is a great bargain for ESPN at the pro-rata AAC rate of $3 million per year. Why would ESPN not want to continue that relationship on the same terms? BTW ESPN showing UConn on its network is not "supporting" UConn. ESPN is broadcasting their games and promoting others to watch the games because there is profit in it. It has less to with UConn and more to do with driving TV viewership which makes money for ESPN. [/QUOTE]