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Why? Louisville is a tiny market where there's nothing to do but watch Louisville basketball. And they only got 4.5% of TVs to tune in. Connecticut is a far larger market, so we get far more eyeballs. Memphis doubling its audience shows the value of a good conference.
I would have thought we'd be past denial by now.
That 4.5% rating was for ALL the games not just Louisville games.
They are 170 basis points ahead of every other market in the country. That is an incrediblea number.
If you think the average number of people watching the average ESPN telecast is higher in Hartford than Louisville than you need to go back to the beginning and learn which integers are bigger.
Seriously just based on that press release Hartford would have to be at least 3 times bigger than Louisville to equal their viewership - and that would require Hartford to be just off the top 10.
You're forgetting that Louisville is in the state of Kentucky and is on the Indiana border. There's also the fact that UConn's market is the entire state and not the old OTA market by city.
Still, 4.5 is a big number and you're right, but I simply would not credit that to Louisville by itself, not when UK and Indy are such close neighbors.