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Message: [QUOTE="oldude, post: 5340535, member: 7511"] OK, you asked for it. As we all know, Muhammad Ali referred to himself as “the Greatest.” In 1992 his wife, Lonnie Ali founded a company called G.O.A.T. Inc. to manage his career and intellectual properties. Subsequently in 2000 rapper LL Cool J popularized the acronym with the release of his album titled G.O.A.T. That left it to the rest of us to argue over who exactly should be referred to as the Greatest of All Time. [/QUOTE]