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Message: [QUOTE="HuskyNan, post: 4667546, member: 4"] Really? [I]Women and girls made up 46% of the NFL fanbase (ages 8-plus) in the U.S., amounting to 84 million female fans in 2021, according to data from last year’s SSRS Sports Poll. The gender balance is similar among the next generation of fans, with 45% of the NFL’s fanbase under age 35 being women and girls. Also, 56% of women and girls ages 8-plus in the U.S. are fans of the NFL, making the NFL the No. 1 league among this demographic[/I]. [URL unfurl="true"]https://www.usatoday.com/story/sports/nfl/2022/11/18/analysis-nfls-appeal-to-women-isnt-about-pink-jerseys/50949153/[/URL] [I]Full-season NBA viewership for the 2021-22 regular season rose 19% to 1.6 million average game viewers. But the growth of female viewers outpaced that overall average, with viewership up 23% from last season – and 11% from the 2019-2020 season. Women now make up fully one-third of the NBA audience. This season was the NBA’s most-watched since the 2018-19 regular season[/I]. [URL unfurl="true"]https://frontofficesports.com/women-now-make-up-one-third-of-nba-audience/[/URL] [I]According to NHL research, 37% of hockey fans are female, including an eye-popping 26% growth in that demographic since 2016. Most of those new fans are likely within the coveted 18-49 age demographic, too, since nearly 40% of all NHL fans are under 50[/I]. [URL unfurl="true"]https://www.boston.com/sports/nhl/2022/06/25/nhl-female-kids-youth-viewership-increase-experience/[/URL] [URL unfurl="true"]https://www.broadcastnow.co.uk/broadcasting/womens-sport-viewing-up-131-in-2022/5178928.article#:~:text=The%20research%20showed%20the%20average,16m%20unique%20viewers%20during%202022.[/URL] [ATTACH type="full"]88711[/ATTACH] [/QUOTE]

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