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Message: [QUOTE="Shades, post: 3142181, member: 6101"] The WNBA has similar problems to women’s college basketball. College women’s basketball loses money, but Title IX protects women’s basketball at the college level. There is no Title IX at the professional level. It’s all about consumer demand. It’s mostly about television viewership and how that translates to media rights. That’s where the money’s at. Hopefully this new CBS Sports contract with the WNBA will help attract new viewership. One big problem with the WNBA is there are only 12 teams. It’s hard for the nation as a whole to embrace a league with only 12 teams. I myself probably would have never gotten into the WNBA had I not had a local team. Since the WNBA tries to run on a sustainable business model (unlike overseas), it’s probably going to remain a slow process to gain popularity and build that revenue stream. Here’s an article that talks about how Louisville women’s basketball loses money despite being one of the most well-attended clubs. [URL unfurl="true"]https://www.courier-journal.com/amp/2863008002[/URL] [/QUOTE]