This is a watershed moment. It demonstrates to the sports world that UConn Football and its charismatic coach are worth taking a closer look at. It gets media types talking about us. It lets us cut through the clutter of media chatter. Coupled with raising his and the program's perception and image via all those radio visits, we are demonstrating that while we're not begging for attention, we are also clearly not hiding our light behind a door. He's a perfect messenger for the role. And Susan is clearly thrilled to have him carrying the message. Imagine if Hathaway--or Coach P--was still here. She's gone about her business firing the weak and ineffective, and hiring the strong and competent. Benedict and Goetz are ready to rumble. This is all further proof of how sage Kevin Ollie's message is: "In trying times you can't stop trying".