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Message: [QUOTE="Matias, post: 5025033, member: 5822"] All fanboying aside, I think Fanta's (and pretty much every other journalists') fatal error was thinking the NBA was simply something nobody in their right mind could ever say 'NO' to; that there's nothing in college basketball worth aspiring to more than coaching a top NBA brand. Simply wrong. The NBA is not the same sports league it was 2 to 5 decades ago. Basketball has grown bigtime around the world and the NBA is far removed from being the single source of big money in basketball. March Madness consistently beats the NBA Finals in ratings every year and now top players don't need to rely on NBA prospects to feed their families. The words "You better get us now cause it's coming" have never been more prophetic. [/QUOTE]