CT passes new NIL bill to allow athlete to use school branding, logo, and mascot

[aburks41]

This is very very very big news



An entire world of opportunity just opened up for our team now that they can use the UConn brand in their advertising deals.

Also, player jerseys coming soon?!

 

[huskymedic]

More doors open since UConn is partners w/ both:

I would imagine this legislative change goes hand in hand w/ this initiative.

LEARFIELD, Opendorse Join Forces To Maximize NIL Opportunities For Student-Athletes

LEARFIELD and Opendorse have announced a strategic relationship to streamline access to NIL opportunities for student-athlete influencers.

www.learfield.com

“LEARFIELD and Opendorse have announced a strategic relationship to streamline access to name, image and likeness (NIL) opportunities for student-athletes as they engage with their schools’ corporate brand sponsors.

LEARFIELD will work with Opendorse as its NIL marketplace provider, supplying multimedia rights school partners access to comprehensive NIL solutions. A free, school-specific marketplace will be made available to each university, allowing its student-athletes to connect with brands though a seamless, compliant platform. LEARFIELD will also promote Opendorse to local and national brand partners as the preferred marketplace for LEARFIELD Allied™ arrangements.”

 

[aburks41]

Marc is going to be a big time help with promoting and teaching kids how to build up their social media following. Lots and lots of money to be made in that space

 

[superjohn]

Marc is going to be a big time help with promoting and teaching kids how to build up their social media following. Lots and lots of money to be made in that space

Marc is going to be a huge asset for UConn basketball in this changed landscape.

 

[LIuconn]

Who needs an oil tycoon when you can have TikTok stars help the school out.
Gampel will be D'Amelio Pavilion by 2030

 

[aburks41]

Who needs an oil tycoon when you can have TikTok stars help the school out.
Gampel will be D'Amelio Pavilion by 2030

His youngest daughter made more money last year than most S&P 500 CEO's lol

TikTok creator Charli D’Amelio made $17.5 million in 2021

17-year-old earned more than some of US’ top chief executives

sports.yahoo.com

Helping the team build up a social media following would be extremely lucrative and resonates more with recruits. We're lucky to have him and his family backing UConn on this.

The big benefit of building social media following for NIL is that advertisers only care about audience reach, so we wouldn't even need to worry about UConn alums having to shell out cash for ad deals. Big brands will seek them out and pay them handsomely because they have a large following.

 

[Get a Job]

The only problem is that the key ingredient to a strong social media presence is being a teenage girl.

 

[ctchamps]

Players 11-13 should be kids who played CYO basketball but have social media charisma. Exaggerating of course but feel UConn’s advantage is the social media angle and maybe it can be exploited to bring in promising players who need time to develop.

A guy like Tyler Olander could have made a fortune with his inebriated rap video in the hands of a good marketer. He could have made good money in a clothing line with logos Tyler Olander 2 > Fruit 1 or variations of this theme.

 

[JustbrewitMan]

Miami may have Ruiz and LifeWallet, but we have the Royal Family of TikTok on our side.

I like our chances in this new NIL world…

 

[LIuconn]

Reach is part of the equation but there certainly are more success metrics. I assume The key here is the ability of these brands to access harder to reach younger audiences