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Message: [QUOTE="UConnNick, post: 2681473, member: 1526"] That's right. Football is by far the biggest revenue producer for conferences and the NCAA. Louisville got into the ACC over us because of it. Rutgers was proactive in seeking out a new conference and had enough success in football in the late 2000's to make themselves attractive. They had invested a huge amount in football facilities and have a much larger capacity stadium than UCONN does. They also happen to be lucky enough to be in the metro NYC media market and delivered a huge market of cable TV subscribers. To show how insignificant BB is to P5 conferences, Rutgers has an old, small BB arena (the RAC) and the B10 didn't care. UCONN's ultimate value to another conference is in football and the positive effect that can be delivered by it in the media market we can dominate. [/QUOTE]