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Message: [QUOTE="huskymedic, post: 2432306, member: 549"] It seems that it is the new deal will bring it over a $billion down the road: [URL="https://www.ncaa.org/about/resources/media-center/news/turner-cbs-and-ncaa-reach-long-term-multimedia-rights-extension-ncaa-division-i-men-s-basketball?sf24203015=1"]Turner, CBS and the NCAA reach long-term multimedia rights extension for NCAA Division I Men’s Basketball Championship[/URL] >>[I]The extension covers an eight-year period for a total rights fee of $8.8 billio[/I]n. As with the current and previous contract, more than 90 percent of the revenue generated from this extension will be used to benefit college athletes through programs, services or direct distribution to member conferences and schools. Further, the agreement ensures student-athletes across all three NCAA divisions will continue to be supported through a broad range of championship opportunities, access to funds for personal and educational needs, and through scholarships in Divisions I and II.<< [/QUOTE]