This is indisputably a puff piece, but it's good marketing for both Dan Hurley and for the university of Connecticut. We are now the job that the hottest coach in basketball turned down the opportunity to be the sixth highest NBA paid coach with the LA Lakers in order to stay in Storrs, Connecticut. That's incredible brand value for the university. Meanwhile, Hurley enhances his name as the top coach in college basketball, plus he's the guy who stayed loyal to the university. Both those things have huge value that will matter in recruiting, NIL, college applications, donations to the university, and our future coaching searches.
Often, it seems like the university gets the short end of the stick not in frequently due to bizarre last moment little twist of fate that cut our legs out from under us. This time, everything came together to work in our benefit. I think it's OK to recognize that and appreciate it.
We are still doomed though.
