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[QUOTE="auror, post: 2868480, member: 1329"] How do the shoe companies possibly recoup that money? $100,000 for the #20 recruit? Considering it's a risk that A) they make it big enough to sell any shoes at all outside of the top 10, B) they even sign with your company after they make it big or get drafted, C) any result won't be for YEARS and you could just invest that money elsewhere, and D) there's some % chance you could sign them even without the college steering once they made it big. I know shoe margins are high, but there's less than 20 guys in the NBA with their own shoe, let alone #20 in a particular high school class. [/QUOTE]
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