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Message: [QUOTE="WiseWillie, post: 5296616, member: 13141"] It's definitely a new era in college ball. You are correct that contracts, unions and all that goes seems the direction this is going at some point in the not-too-distant future. Change seems inevitable as $ has taken over and have to wonder if that could be behind some of the great, name coaches leaving the game. Regarding ithe W's marketability and the actual marketing by the W, looking at it from afar I would have to give them no more than a "D-". They have failed to not incorporate the "latest and greatest" newbies like Paige, Caitlin and Angel and weaving them into the fabric of the W certainly to the disappointment of all the talented professionals who have played and are playing. I think they were completely unprepared for the reaction caused by CC but also failed at the start to get on the wave of popularity and use it to market the W effectively. As I say this, there will be those who point to the increase in attendance at games. Great. But did the W create that through marketing or was it the beneficiary of the CC Effect? I think we all know the answer to that. How many years can the W survive, however, if it is a business continually losing money? (Annual revenue in 2024 of $160M resulting in a loss of $50M and with projections to lose $40M this year). One hopes it can right the ship and stay afloat because it has a product that better marketing certainly could change. [/QUOTE]