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Message: [QUOTE="Cuango, post: 5295191, member: 3834"] While the W [B]is[/B] ostensibly a business it certainly is not a self sustaining business as it needs a massive influx of cash every year from the NBA in order to exist. Which begs the question; are they really a business or merely a subsidiary of the NBA? Among other things, I am constantly amazed that the NBA does not (at the very least) step in and do something about the refereeing in the W which is truly abysmal (and dangerous) and/or demand that they hire some sort of image consultant/public relations company to help them market their product more effectively. I think if I were pouring millions of dollars down a hole with no sign of a return, I would at least want to see some evidence of trying something different! Look at the new expansion team, The Valkyrie's, they are selling out an 18,000 seat arena! Clearly, it [B]could[/B] be a success if the right decisions are made but to date, those seem to be in short supply. This is one of the things that worries me about this new “commercialization” of college sports. Will the individual voices of those coahes/ADs/programs that have built generationally successful programs now get drowned out in some sort of corporate business model? Hopefully, there are serious people out there who realize that there is a real danger here of killing the goose that laid the golden egg! [/QUOTE]