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Message: [QUOTE="Argonaut, post: 4194521, member: 9658"] NIL deals for WBB are more about a player's visibility on social media than they are about talent. Clark has just under 100k followers on IG and Paige has almost a million. If I'm a company and I want to use one of them to push my product, Paige gets me almost 10x more eyeballs than Caitlin does. And, fwiw, Clark gets twice as many eyeballs as Aliyah Boston (who clocks in at just under 48k followers). As much as players want to make money, companies also want to make sure they're choosing the best advertising investment. Paige built her brand and gathered a following long before it was going to be profitable, and as we can see, it's paying off for her. Other players just didn't. [/QUOTE]