Branding fail | The Boneyard

Branding fail

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Notice anything ?


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zls44

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Any new logo hats?
 

MattMang23

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Most of the merch was the old logo. The only new stuff was the unisex charcoal tshirt posted earlier, white and blue hats and water bottles. Otherwise, it didn't appear our logo even changed.
 
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And they had nothing for kids. My sons wanted stuff with the new logo. Will have to order.
 
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Picked up a blue hat. New logo looks sharp on it. Not much else with it available to buy other than what MattMang mentioned, along with some blue golf shirts with the new logo and some keychains.

Wasn't a total branding fail. It's not like they completely ignored it. Logo was displayed in a few places on banners & signs around the stadium, & on the jumbotron (and on the cheerleaders' t-shirts :D ) . Also thought these posters they handed out for autographs after the scrimmage looked good - better than nothing at all:

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epark88

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No worries - I'll just hit up the Co-Op at the Waterbury branch next week sometime. The posters will do for now.

Starting to come around on the red, too - still would prefer grey accents though...
 

Alum86

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When you go to game 1 at the Rent will they have our new football uneys for sale? They never have had a good selection or were ever up to date on this. You cannot disagree with this
 
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My favorite part of the day was when they threw t-shirts into the crowd, watching people unroll them and discover they weren't even UConn shirts - they were Dunkin Donuts shirts. This, followed by people rolling them up and throwing them back.
 
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My favorite part of the day was when they threw t-shirts into the crowd, watching people unroll them and discover they weren't even UConn shirts - they were Dunkin Donuts shirts. This, followed by people rolling them up and throwing them back.

My little brother caught one. I was really bummed it wasn't a UCONN shirt.

I definitely agree that was a stupid plan.
 
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More posters. Saw this on their Facebook page - Webster Bank's giving these out at all branches starting tomorrow (4/23) to commemorate 10 years of UConn football at the Rent. How hard would it have been to have had these printed & ready for the scrimmage? Another layup that they missed.

11949_454170744662750_253975854_n.jpg
 
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I had occassion to attend a meeting at the UConn Foundation on campus on Friday. they were very nice and handed all the attendees a UConn bumper sticker as we were leaving. You guessed it! The old logo...
 
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More posters. Saw this on their Facebook page - Webster Bank's giving these out at all branches starting tomorrow (4/23) to commemorate 10 years of UConn football at the Rent. How hard would it have been to have had these printed & ready for the scrimmage? Another layup that they missed.

11949_454170744662750_253975854_n.jpg

Isn't the intent to get people to come into the branches?
 
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