billboard...

[dsturdy5]

Temple has one.

http://ow.ly/i/2z1bb

Honest question, does UConn have anything on 95/91/84?


(Puts on helmet while waiting for HFD to reply)

 

[UConn9604]

I've seen them in years past along I-91 in south Hartford, just after the Colt Building and before the Wethersfield line, as well as along I-95 near Harbor Yard Arena in Bridgeport. I don't drive these routes regularly but I haven't seen anything lately, however.

 

[dsturdy5]

Thanks. I remember reading about them on here but I couldn't remember when. The seasons are blurring together for me I guess

 

[junglehusky]

Billboards in Philly?

 

[coachcap]

Temple has one.

http://ow.ly/i/2z1bb

Honest question, does UConn have anything on 95/91/84?


(Puts on helmet while waiting for HFD to reply)

In the Waterbury & Hartford areas, I've seen UConn Football ads on those electronic billboards that change ads every 10-15 seconds. It's hit or miss as to seeing the UConn ad due to the number of ads loaded into the system.

 

[Carl Spackler]

Gee - a visible paid advertisement in a high traffic area of a target population, directing people to an easily memorized ticket window website. What a waste of time, effort and money.


Sarcasm off.

IMNSHO, This kind of advertisement is effective, when the target population gets the website memorized, so that when they think of college football, and see,hear other things about a specific team, that they automatically know where to go to follow up. Just my two cents. It's simply unlikely that someone is going to buy from seeing these things, so they need to be part of a greater plan to move tickets, but exposing people to the image, and getting the website ticket window embedded into memory, is a good thing to do.

I just keyed in www.uconntickets.com

It works.

It was a guess on my part.

 

[sdhusky]

Temple has one.

http://ow.ly/i/2z1bb

Honest question, does UConn have anything on 95/91/84?


(Puts on helmet while waiting for HFD to reply)

I feel a little silly posting this link because apparently, most people on here have tons of real-world experience with billboards.

The Six Basic Rules of Billboard Advertising



3: This is Not the Time for Direct Response.
I’ve seen billboards covered in phone numbers and website addresses, knowing without a doubt that 99.9% of the people who actually read the billboard would not have called or logged on. A billboard is a secondary advertising medium, which means that it’s ideal for brand-building and supporting a campaign, but it just cannot do the heavy lifting. If you want a more intimate conversation with your target audience, use print advertising, television, radio, flyers, websites and direct mail. But billboards, they are the wrong medium for anything other than a quick message. However, if your website or phone number IS the headline, and makes sense, then you have an out.

5: The More Billboards, The Better.
One billboard is not cheap. But it’s also not very effective either. Billboards are a mass market medium, but they need support. So, you want more than one, and you want as many eyes on them as possible. Every billboard has a rating, called Gross Ratings Points (GRP). It’s based on traffic, visibility, location, size and so on. This rating gives you a showing score between 1 and 100. If it’s 50, it means that at least 50% of the population in the area would see one of your boards at least once a day. If you have only one board, your impact chances are obviously less than if you have four or five. You really want a 100 showing, but that’s not going to be cheap. You can expect to pay tens of thousands of dollars for a 50 showing for one month. In a major area like New York, the price shoots up.

 

[dsturdy5]

I feel a little silly posting this link because apparently, most people on here have tons of real-world experience with billboards.

The Six Basic Rules of Billboard Advertising



3: This is Not the Time for Direct Response.
I’ve seen billboards covered in phone numbers and website addresses, knowing without a doubt that 99.9% of the people who actually read the billboard would not have called or logged on. A billboard is a secondary advertising medium, which means that it’s ideal for brand-building and supporting a campaign, but it just cannot do the heavy lifting. If you want a more intimate conversation with your target audience, use print advertising, television, radio, flyers, websites and direct mail. But billboards, they are the wrong medium for anything other than a quick message. However, if your website or phone number IS the headline, and makes sense, then you have an out.

5: The More Billboards, The Better.
One billboard is not cheap. But it’s also not very effective either. Billboards are a mass market medium, but they need support. So, you want more than one, and you want as many eyes on them as possible. Every billboard has a rating, called Gross Ratings Points (GRP). It’s based on traffic, visibility, location, size and so on. This rating gives you a showing score between 1 and 100. If it’s 50, it means that at least 50% of the population in the area would see one of your boards at least once a day. If you have only one board, your impact chances are obviously less than if you have four or five. You really want a 100 showing, but that’s not going to be cheap. You can expect to pay tens of thousands of dollars for a 50 showing for one month. In a major area like New York, the price shoots up.

I feel like that has been posted before. Perhaps in the "What can we do for JC?" threads before the fundraising efforts kicked off.

Anyway, I didn't intend for this to become a thread about why UConn doesn't have a bilboard. Rather, as an out of state supporter, I was wondering what UConn is doing. Bilboards, signage, tv/radio/print advertisements, etc.

 

[sdhusky]

Gee - a visible paid advertisement in a high traffic area of a target population, directing people to an easily memorized ticket window website. What a waste of time, effort and money.

Let's do the math. Say 5 billboards for June, July and August in high traffic areas.

At around $25k each per month, its about $375 plus creative - figure $400k

Now, a season ticket is say 500 bucks each. That means we have to sell about 800 more to cover the cost, but we want to make money, right?

Previously, you suggested 20% raise in season tix prices was too much to pay for marketing, so let's go with a 10x Return on Ad Spend instead.

That means, those 5 billboards have to bring in 8000 season tix.

If they can, than it's easy to say "do it."

Do you think they can?

 

[UConn Dan]

It's not only how much money those specific billboards bring in directly to the season ticket campaign, but also the intangible brand building that needs be considered. There is a value to building the brand especially in areas like Fairfield County that go beyond merely season ticket sales.

People may see the billboard and not necessarily purchase season tickets, but may be more likely to purchase tickets to single events and then from there purchase additional tickets, merchandise, etc.

There are a lot of transplants in Fairfield County (I work with a lot of them and I also work in marketing btw), and they might not even realize that they could have quick and cheap access to an FBS sporting event.

 

[sdhusky]

It's not only how much money those specific billboards bring in directly to the season ticket campaign, but also the intangible brand building that needs be considered. There is a value to building the brand especially in areas like Fairfield County that go beyond merely season ticket sales.

People may see the billboard and not necessarily purchase season tickets, but may be more likely to purchase tickets to single events and then from there purchase additional tickets, merchandise, etc.

There are a lot of transplants in Fairfield County (I work with a lot of them and I also work in marketing btw), and they might not even realize that they could have quick and cheap access to an FBS sporting event.

And you could argue that would improve TV rating.

It's not that they don't work, its just that deciding to use them isn't the no-brainer some people think they are.

 

[FAIRTIDES]

Temple has one.

http://ow.ly/i/2z1bb

Honest question, does UConn have anything on 95/91/84?


(Puts on helmet while waiting for HFD to reply)

BB's worked if integrated with an all-encompassing program. As a "one-off," not so much.

 

[zls44]

Saw these in Waterbury while waiting in I-84 WB traffic. Right where there's always stop and go, too.

 

[freescooter]

Saw these in Waterbury while waiting in I-84 WB traffic. Right where there's always stop and go, too. View attachment 3247

was going to mention that. Army is advertizing in our market.

 

[Palatine]

I believe the Army Football billboards help UConn.

 

[huskymedic]

Saw these in Waterbury while waiting in I-84 WB traffic. Right where there's always stop and go, too. View attachment 3247

So we should put up UConn signs on the Palisades Parkway?

 

[freescooter]

I believe the Army Football billboards help UConn.

I believe Louisville going to the ACC and Rutgers to the Big helps UConn...

 

[PAGS]

They always UCONN adds on the electric boards on 95 SB by the Q bridge and on 91 SB between 4-5.

 

[Dooley]

I've seen UCONN ads along 91 going into Hartford on the electric boards. Plus, I had to pick up a Dunkin Donuts iced coffee cup with the UCONN logo off my lawn this afternoon after work. Neighborhood penetration.

 

[BoatShow]

I've never done anything a billboard has told me to do. Not even buckle up!

 

[Adios]

There's at least 2 UConn billboards in Fairfield County along I-95. One in Norwalk, another in Milford. More and more people are going to satellite campuses. Has become ridiculously difficult to get accepted onto the main campus.

The one in Norwalk is for a Webster Bank UConn card. The one in Milford is for basketball and football.

 

[formerlurker]

I believe the Army Football billboards help UConn.

I agree 100%. Army Football billboards on 84 and 5-7 seasons are what's going to get us to the next level.

 

[upstater]

I've avoided posting since I'm on a long vacation right now and have only checked in once or twice.

About billboards, when I worked in advertising years ago, they called billboards blue serge suit ads because they were most often placed on the commuting routes of their clients. blue serge suits from the 50s were durable, you could pee in them, and no one would see it but they'd give you a warm feeling.

Target your local ads. Tv, uconn sports, college football on espn, local promotion.

 

[FfldCntyFan]

was going to mention that. Army is advertizing in our market.

Army has had a billboard (from late summer through at least Halloween) in Stamford for a decade that i've noticed, likely longer. They also have at times (don't eat there often enough, especially since my son got older to know if this continues) had paper mats at McDonald's with home schedules and ticket rates printed on them.

I don't know if a billboard is the best answer but we need to get our message out to more potential fans down here. I absolutely believe that we've barely penetrated the lower Fairfield County market and increasing the fan base significantly down here can be accomplished.

 

[noeynox]

I've said this a million times on here, but the time for all this was when we were winning national titles and playing football in a bcs conference. Now I really wonder if its going to matter when your going to be selling a second tier conference in both majkr sports. The previous powers that be really droppedn the ball marketing uconn athletics.