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Message: [QUOTE="jostar1, post: 5035612, member: 1737"] [B]A few thoughts on the pending Big East media deal[/B] BY BEN PORTNOY 6.25.2024 A couple musings on the deal: The Big East is a fascinating case study in how media companies value basketball moving forward. The league has won four of the last eight men’s D-I basketball national championships. That moves the needle. That said, football is the biggest driver of media rights money. Depending on the final numbers, I’ll be curious where the Big East’s eventual deal stacks up with Group of Five football-centric deals. The AAC deal secured by retired Commissioner Mike Aresco, for example, netted the league a nearly $1 billion, 12-year agreement with ESPN. If the Big East is anywhere remotely near that neighborhood, that’s a massive win. Folding in a couple of network partners is a nice touch for a league that has a footprint spanning from New York City to Nebraska. In short, more TV partners mean more potential eyeballs nationwide. We saw how the Big Ten added value to its deal with a few different media partners. The Big East working a similar angle feels like the right move. [URL unfurl="true"]https://www.sportsbusinessjournal.com/Articles/2024/06/25/big-east-media-deal-analysis[/URL] [/QUOTE]