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Message: [QUOTE="hoopsfan22, post: 4548600, member: 9074"] As of 2021, the six county Hartford TV market is the 32nd largest in the country, just ahead of Columbus OH media market. The rest of Connecticut, and I think where most alumni live, is part of the New York City media market which is obviously the largest in the country. Most of our games are broadcast on SNY after all. The unique thing about UConn is not only does it have its own large media market that is bigger than most of the P5 schools, but on either side of it just a stone's throw away from Storrs is the #1 and #10 (Boston) markets. You also have the #52 (Providence) and #116 (Springfield MA) markets adjoining the Hartford market as well. UConn has a desirable market with lots of people, and lots of people that have money to spend which is a demographic advertisers covet, but unfortunately that metric hasn't really mattered for at least a decade with respect to conference realignment. [/QUOTE]