Social media is all about maximizing your engagements so of course they have to build hype before the announcement.So instead of just putting the schedule out there, they tweet that it's going to be announced today. Ridiculous IMO.
Seeing how the BE is announcing the WBB schedule a week after the MBB schedule announcement, the hype is already built, so just announce the schedule.Social media is all about maximizing your engagements so of course they have to build hype before the announcement.