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Message: [QUOTE="Storrs South, post: 4317980, member: 7275"] TV DMAs don't matter anymore not that they carry the Boston market anyway, but now eyeballs matter and they don't bring much. There is a reason their football program is on the same platform as UConn's olympic sports. Outside of hockey that AD has performed quite poorly and it has eroded alumni interest in the college athletics from my outsider's view of things. Sure they could be a "sleeping giant" but you could say that of nearly any program if you upgrade them in conference, it doesn't mean much at end of day since it is a hypothesis. Historically in college athletics these types of bets don't work out (it's once the AAC has tried and failed and doubled down again with it's recent additions). [/QUOTE]