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[QUOTE="Nostical, post: 4707594, member: 749"]
The concept of starting college basketball later in the year to avoid overlap with football was just one of many ideas floated by….Brett Yormark.

He is constantly looking for revenue opportunities and views every new idea through the prism of monetization. If it’s up to him, UConn will be in the Big12. He recognizes the potential for UConn to help create a tremendous revenue stream for the Big 12 through basketball—and wants to seize on the chance to grab UConn now.

Unlike the conventional naysayers looking only at football, he views UConn as a value proposition. He sees UConn as the catalyst to open new lucrative marketing opportunities in NYC and beyond. And if he acts now he’s getting an under-appreciated asset at the “right price”. To me, it’s reminiscent of Warren Buffett buying the undervalued company others have ignored and growing it exponentially. You might say UConn is to Yormark what Geico was to Buffett. But unlike Buffett, Yormark needs to convince others with contrary points of view.
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First name of men's bb coach