Reply to thread

Message

[QUOTE="jostar1, post: 4707593, member: 1737"]
YORMARK: “I’d like to double down if I can, without compromising football, and making basketball the catalyst for a lot of things we are doing. In Mexico City, for example, we’ll be debuting Houston and Kansas, both men and women, playing basketball games. If you think about Rucker Park and creating a voice for ourselves, one of the most iconic playgrounds in the world. [B]There are other major projects that we haven’t announced yet where basketball is truly a catalyst not only to drive more awareness but also to create value and drive revenue for the conference.

“It’s not just about the TV partnerships and what the TV partners value basketball as, but for us, it’s how can basketball be a catalyst for growing the conference and the many initiatives we have.[/B] I look at it more holistically. I also like the fact that we are the No. 1 basketball conference in America. And if I can further cement that without compromising football it’s certainly something I need to explore.
[/QUOTE]

Verification

First name of men's bb coach