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Message: [QUOTE="JeepCSC, post: 4707588, member: 3214"] But you simply aren’t going to get more value with standard tv contracts simply by adding a basketball program. The general rule is 75/25 in favor of football. That is about what Notre Dame was getting originally from the ACC. The Big XII isn’t going to be rewriting contracts by adding basketball schools. If they are looking for additional value, it will come as I said from anticipating a breakaway from the NCAA tournament so conferences can better leverage basketball value. The other option would be Yormack anticipating a conference network. That would add value (Notre Dame’s getting a larger slice of the conference payout pie since the ACC Network started). As far as non-tv money, again, most programs make much more from football than basketball. I just checked the latest numbers for UNC. We made $32 million in basketball revenues, but $56 million from football. The same is true for Kentucky and Kansas. Duke might be the basketball school with the smallest gap, but even there football made around $40 million versus $33 million for basketball. Most every other school makes many multiples more off football than basketball. [/QUOTE]