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[QUOTE="businesslawyer, post: 4707510, member: 55"]
Football is more valuable than basketball because more people care and watch, but that's not why basketball is undervalued.  Basketball is undervalued because, for purely historical reasons, conferences with members who participate keep all of the post season bowl and post season television monies from the college football post-season, while post-season revenues from college basketball are used to fund NCAA operations and provide funding to lower level programs before the remaining monies are divided up among the schools playing in the games.  If college football participated in these other payments proportionately with college basketball based on the gross revenues of the respective post-seasons, conferences and schools would make much more from college basketball success and something less from college football success, college basketball success would be valued more and thus college basketball would be fairly valued and not undervalued.  And UConn would never have been left without a P-5 home.
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First name of men's bb coach