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Message: [QUOTE="jostar1, post: 4696135, member: 1737"] Someone on CSNBBS posted this interview with Brett Yormark. And as someone else posted, he said "New York" three times in his answer to the last question. Q: If we talk two years from now and you have not added two schools to get back to 14, would you be disappointed? YORMARK: “That’s a great question. First time I’ve been asked that way. I would say if in two years we have not solidified ourselves at 14, I would be a little disappointed. Just because I’m so bullish on our conference. I think there is really opportunity and possibility out there for us. I love the 12. I think we have great makeup right now, especially with the four new members and the continuing eight. But two years from now, I’d like to see us kind of look at things a little differently and maybe look a little differently. And hopefully, that happens. And if that doesn’t happen, it is okay. But I’d say I guess I’d be slightly disappointed.” Q: Is 14 the preferred number? YORMARK: “You know what, I’m not chasing a number. But I like 14. I like it. You think about media days – we’re going seven [teams] one day, seven the next. It’s a nice, even number. It’s a nice number. I guess you can say I’ve gotten used to it a little bit, even though it’s our first time as a 14-team league. To the extent that we can stay there, it would be great. If we go back to 12 and stay at 12, I guess that’s okay, too. But 14 kind of feels right.” Q: If you can get there with expansion, why is stretching the league’s footprint coast to coast, all four time zones, and becoming a so-called national conference – why is that important? YORMARK: “It’s a great question. From a brand perspective, I want us to be perceived nationally and recognized. That wasn’t the case when I took the job. People in [B]New York[/B] said, ‘Where are you going?’ The Big 12. ‘The Big what?’ And that’s Ok. Our brand awareness doesn’t resonate everywhere. And I want to change that. One way to change that is to create a new narrative and profile, which we are doing to leverage the influence of ESPN and Fox. “Another approach to take is creating a footprint nationally. It gives you a vested interest in those markets. Certainly probably more challenging to do that but certainly a possibility. If the situation presents itself, where it’s additive and creates value, enables us to reach some of our goals and objectives, we’ll do that. But with the case of Rucker Park next week, we’re going to be in[B] New York[/B]. We are taking new IP there. We are broadening our horizons, exposing our brand. So, there are different ways to get to where we want to go beyond just expansion – by just creating a presence in these markets that we are not in. “Last year, about 30 days after I got hired, we did a media blitz in[B] New York[/B]. That was the first time we had ever done that as a conference. It gave us a great narrative and great momentum heading into our first football season. There are different ways to accomplish our goals. It’s really incumbent on me to explore all of those different avenues and see where we end up.” [/QUOTE]

Verification: First name of men's bb coach