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Message: [QUOTE="CL82, post: 4693653, member: 44"] It absolutely brings in PR. Baylor has been a successful woman's basketball program as are Iowa State and Iowa. These are games that would garner national attention. Football numbers? Of course not, but still decent viewership. Also keep in mind that woman's basketball has a seven figure deal to be broadcast on SNY. Football has a half million dollar deal to be broadcast on CBS Sportsnet, just as a comparison. UConn women's basketball has gotten higher ratings than pro baseball and football games in Connecticut. There's value there. Again, no one's getting a conference invite because of their women's basketball team, but that doesn't mean that the very successful Connecticut woman's basketball program has zero value. I'm not sure Brett Yormark does anything "for likes". [/QUOTE]