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Message: [QUOTE="pj, post: 5155983, member: 2524"] The ACC and ESPN seem to agree, since they are milking the brand value of the ACC for current cash rather than building for the future. SMU, Cal and Stanford were degrading the long term value in exchange for a dollop of current cash based on limited payouts and increased cable fees for a limited term of years. When the management stops building for the future and starts milking the asset for cash, it means they don't see a future. This is also why FSU started talking to private equity. If their brand is diminishing in value, they need to capture the value now. [/QUOTE]