Reply to thread

Message: [QUOTE="HuskyHawk, post: 4336086, member: 1414"] There's two markets out there. In the big, heavily distributed space, it has happened and continues to happen. Harpoon just bought Long Trail and Otter Creek, having already bought Catamount. They are selling the actual breweries to Whistle Pig (interested to see what they do with it). The same has happened all over. Ballast Point got acquired. Boulevard got acquired. Ommegang, the list goes on. Think about the brands you knew in the 90s and 00s. Magic Hat, Saranac, Red Hook, Anchor Steam, do you see those now? There has been explosive growth in on premise brewery consumption along with local distribution of local beers. I see a massive selection at my local stores, but almost all of them are unfiltered, unpasteurized, local distributed beers. I barely even see any Connecticut beers here in Mass. Toppling Goliath and Cigar City recently showed up in the last two years but I don't see a lot of demand except maybe for King Sue. Jai Alai would have sold like crazy a decade ago, now it's not in the top 60 IPAs on the shelf. The market seems to have spoken and people are choosing to support local places. Increased quality and selection helped for sure but the bigger craft names used to work to prevent the small names from getting shelf space or tap handles. They have no leverage now. The pay to play lawsuits in Boston were only a few years ago. [/QUOTE]