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Message: [QUOTE="FairView, post: 3265449, member: 899"] In 1987 or 88 I was the copywriter for the Agency of Record for Clausthaler. We tried to sell it through restaurants as a higher profit luncheon beverage. "Lunch with Claus." Get alcohol profits at lunch. Since then the chain restaurants have decided to sell 18¢ worth of Coke syrup for $2.75, so I guess they took care of the beverage profit margins on their own. At the time, it was the better tasting of the non-alcoholics, but it is a very skunky beer. Our internal slogan for it at the Agency was, "Smells like skunk, tastes like ." Spent lots of time arguing with the German brewers who thought it should be positioned as an alternative for alcoholics trying to stay sober – that was their positioning in Germany. Also had to deal with the crazy advertising agency owner who talked a couple of local restaurants into stocking it so that when the guys from All Brand Importers (the Hublein division that imported the stuff) came by we could all order it for lunch. One of the reasons you can drink a lot of beer is because alcohol is a diuretic. Try sitting there and smiling when your crazy boss orders a third round of this heavy glop that just sits in your stomach. Hublein served it for a while in their cafeteria but stopped when they realized some employees were brining it back to their desks as a cover up for the beer breath they acquired while getting tanked on regular beer. Ahhhh, but I digress. It's hard to imagine someone having a favorite non-alcoholic beer. Serve whatever NA beer you want and have plenty of ice tea available. At least non-alcoholic wine can be a tasty Welch's selection. :D [/QUOTE]

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