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Message: [QUOTE="HuskyHawk, post: 2366212, member: 1414"] Location is everything! I'm not saying this works everywhere. The market in the midwest is different. In San Diego, the beer is good, but people want an "experience" as well. North Carolina is different still. New England though, has developed a fairly epic beer tourism model now, and the majority of locations are "all about the beer". Harpoon is huge, and I guarantee that their tasting room on the water in Boston doesn't get 1/10th the business as Trillium in Canton, hidden in an industrial park. The Pacific Northwest is somewhere between San Diego and New England in its approach. But even Foam in Burlington was smart to open right on Lake Champlain. The beer is great, but had it been just ok, the location would still attract. [/QUOTE]