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Message: [QUOTE="storrsroars, post: 2366139, member: 2500"] The main reason to go into business is to grow the business and sell it. And that's going to be a challenge for the nano guys with one location and limited distribution outside of some kegs at local bars. This is going to sound like a generalization and indictment on the types of folks who frequent nanos/small micros, but for most micro/nanobrewers, if they make the top of the heap, are only there temporarily as the types of consumers they attract are always looking for the next juicier fruit beer/obscure style and cooler place to take their IG selfies. It's not that a lot of them don't make decent beers, but there isn't enough differentiation in the core product to be sustainable without wider distribution - you're already seeing microbrewers try to differentiate themselves with food and non-core elements, often just to tread water. I'm in the coffee industry. I'm older, so I'm neither the prime demo for either the new trends in "third wave" coffee or for sour/fruit/high ABV beers. But there are a lot of similarities in younger consumers chasing flavor/taste trends (and even cult of personality) and what multinationals look for when targeting acquisitions. Long story short, you can't just be craft, IMO. You've got to be a savvy marketer and businessperson, and that's going to be more important for survival for most nanos/small micros than the actual product. And that includes distribution and vendor support. [/QUOTE]

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