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Message: [QUOTE="Drew, post: 2299905, member: 3723"] [URL="http://www.tulsaworld.com/sportsextra/osusportsextra/pistol-pete-s-ale-announced-as-new-mexico-state-s/article_88657a4b-4b24-5bf4-aa60-8c35ac7018a5.html"]'Pistol Pete's 1888 Ale' announced as New Mexico State's first officially licensed beer[/URL] [I]A special recipe designed to appease even the most snobby of craft beer drinkers. That's how top officials at New Mexico State University and the brew masters they have partnered with describe "Pistol Pete's 1888 Ale," the school's first officially licensed beer. To be unveiled at Bosque Brewing Co.'s taproom in Las Cruces on Thursday, the beer pays homage to the Aggies' gun-slinging mascot and recognizes the year the university was founded. With the special brew, New Mexico State University becomes one of only a handful of colleges in the U.S. to have licensing agreements for branded beers, a move aimed at raising NMSU's profile and generating more revenue at a time when fundraising has become more challenging for higher education institutions nationwide. "This is a very recent innovation, if you will," said NMSU President Garrey Carruthers, noting that school officials are unsure of how much money it will bring in for Aggie athletics. Brewed in New Mexico by Bosque Brewing Co., the beer will be available first by draft at taprooms and at university sporting and fundraising events. By early next year, it will be ready for statewide distribution — packaged in special cans that are expected to feature the school's colors and fight song. Designs are awaiting regulatory approval. It has taken months of planning by university officials and brewers. Names and marketing plans were even vetted by students before officials decided on "Pistol Pete's 88." "We recruit very heavily in New Mexico so it's just another way of identifying the university," said Carruthers, explaining that great care was used in making the decision to license the beer given that alcohol can be a sensitive issue on college campuses.[/I] [/QUOTE]

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