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Message: [QUOTE="VAHuskyFan, post: 2463176, member: 1585"] The part about ticket prices is dead on. Let’s say you have two choices. You can sell: 7,000 tickets at $30 = $210k 10,000 tickets at $20 = $200k So you make $10k more at $30 a ticket. But how much harm do you inflict on your fans to do it? Well, the 7,000 fans who show up are each $10 worse off, so that’s $70k right there. And the 3,000 fans who WOULD have bought tickets for $20 are all worse off too. Let’s say, on average, a ticket is “worth” $25 to them. That’s another $5 x 3,000 = $15k in fan value destroyed. So you’re taking $85k away from fans to make $10k - and lighting the other $75k on fire basically. Now I know UConn is trying to get cute by offering last-minute deals, but that just rubs it in the face of the 7,000 diehards (who all now feel like they are $10 worse off and are being played for suckers). And last-minute deals aren’t the type of thing the 3,000 can plan ahead around, so you’re still losing fans compared to a simple, honest price for everyone. It’s not how you cultivate a fanbase. [/QUOTE]