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Athletic limbo: University of Houston pouring cash into sports, but will its 'Power Five' push pay off?
>>"It's like, 'OK, if we want to play with the big boys, we've got to look like a big boy with our coaches and our facilities, and maybe we need to overspend for a little while and fake it until we make it,'" said Windy Dees, an associate professor at Miami who specializes in sports marketing and sponsorship. "But that's a scary financial area to put yourself in."<<
>>"The problem that Houston has is simple," said Chuck Neinas, the former Big 12 commissioner and retired consultant. "Right now, they gotta wait until somebody wants to expand so Houston will get another chance to show what they've done."<<
>>"It's like, 'OK, if we want to play with the big boys, we've got to look like a big boy with our coaches and our facilities, and maybe we need to overspend for a little while and fake it until we make it,'" said Windy Dees, an associate professor at Miami who specializes in sports marketing and sponsorship. "But that's a scary financial area to put yourself in."<<
>>"The problem that Houston has is simple," said Chuck Neinas, the former Big 12 commissioner and retired consultant. "Right now, they gotta wait until somebody wants to expand so Houston will get another chance to show what they've done."<<