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Message: [QUOTE="ScottVib, post: 4909912, member: 694"] Yes and no... LA has been the #1 market and UCLA / USC the top brands... but in terms of DMA size #2 is San Francisco-Oakland. Cal & Stanford were not the second highest set of brands. Phoenix is 3rd and Arizona & ASU are much further back. Seattle is the 4th and Portland the 6th (after Denver in 5th) market in the league. It was Washington & Oregon who were the second highest set of brand-value with the others lagging behind from there... the Big Ten acted accordingly selecting the top brands, even ahead of the biggest markets. (For context Denver has 500k more people in it's market; Phoenix & San Fran about double (so 1.2M more people in theirs) over the Portland DMA [/QUOTE]