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Article on 'when not if' new NCAA women's TV deal
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[QUOTE="visitingcock, post: 4281703, member: 6872"] Driven by? No. Football is king. Beneficial to? Yes. Does ESPN lose money on wbb just to please the SEC? No. They make money from advertising during wbb games. They also have needed air filler. It has value to ESPN - we just never see accounting on that value . I would love to see how much an advertiser pays for space on a Tennessee vs South Carolina game. [/QUOTE]
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Article on 'when not if' new NCAA women's TV deal
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