- Aug 27, 2011
Alabama is keeping an eye on its students at home football games through an app, and if they leave the stadium early, they will be penalized.
I suggested a plan somewhat similar to this years ago to both Warde--and Benedict. Never heard back--lol.
July 17, 2016
As you know, a lot of angst surrounds the inability of our fans (and students) to get into the stadium early and stay till the end. Here’s one idea to hopefully help impact football attendance.
Why not develop a Husky Fan App to help get people into their seats at the Rent prior to kickoff and stay until the end. How? Since the ticket takers are already scanning tickets they could also scan each Husky Fan App. By recording the exact time of the scan as they enter through the ticket turnstile, those entering early, such as up to 15 minutes before kickoff and again as they leave would automatically receive a small bonus reward deposit of dollars or points into their app to spend on Husky merchandise and concessions.
And if they entered the stadium even earlier, like up to 30 minutes early, they could receive special additional points! These accumulated points could be used to defray the cost of concessions that are currently perceived as being too high. This could also help condition fans to break down their tailgates a bit earlier and get into the stadium before kick-off.
With a boost from ubiquitous social media, plus word of mouth, the buzz about these membership incentives would grow after the first game. There are lots of ways UConn could likely expand upon this concept, but at least as a tool to motivate fan attendance, it should at least be explored..
All UConn students, alumni and fans would be directed to sign up online to get their app, which, as incentive, could be automatically pre-loaded by UConn with a small dollar value or equivalent points. UConn fans could then add additional value as with a “Dunkin' Donuts Card”.
The app would also be “scanned” to buy any tickets for UConn sponsored events. And each purchase would result in an allocation of “Husky Points” (the quantity would need to be determined after analysis). This would allow fans to build up their “Husky Points”. Those points would then count toward the purchase of T-shirts, mugs, food, etc. The card/app would also give UConn fans a sense of reward for helping build the Husky brand. The accumulated points could become another factor in the student ticket lottery system giving the most deserving and loyal supporters earlier access to tickets. The app would be scanned at all UConn events, whether in the beer line or the bookstore--buying tickets or merchandise--in person or online. When students went to the school play or entered the football stadium—they’d swipe their card or scan their app.
Technical and contractual details would need to be worked out, and the concept obviously requires some development and marketing expense by UConn, but since the “value” on the cards could only be spent on UConn related purchases from approved vendors, the University should get everything back and then some.
David, I don’t know if this a viable idea or even a creative one but I hope you view it in the helpful spirit in which it is intended.
Thanks and regards