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After Two Decades, W.N.B.A. Still Struggling for Relevance
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[QUOTE="VAUConnFan, post: 2797350, member: 501"] Without having read the article, my feelings are that: 1. The WNBA is a very good product. 2. The WNBA needs to place emphasis on and highly market its stars. They need to show up in commercials, sports shows, posters, other athletic events, etc. 3. Women's tennis seems to be the only women's sport generating big money and paying accordingly. Though it is sexist and has been admonished/criticized heavily for it, women's tennis has strongly emphasized the physical attractiveness of its players. The very nice outfits, IMO, enhances the appeal along those lines. 4. It would be nice if celebrities showed up regularly at games. There was some pushback here when Dak Prescott got the lion's share of TV facetime two seasons ago, but that is exactly how the game should be marketed; celebrity in the stands, point them out. 5. Celebrity ownership would also go a long way. 6. New York has opted to play in a smaller arena. Washington will follow suit next year. Maybe that is the way to go. There have been complaints about White Plains, but the area population can more than adequately provide an attendance base comparable to Long Island which has had and will again have a major hockey team, and has had an NBA team. The arena in White Plains, while it does not sit atop Penn Station, is still within close proximity of the Metro North station and its adjacent transportation hub. I think going small can work. [/QUOTE]
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After Two Decades, W.N.B.A. Still Struggling for Relevance
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