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Through the first 7 weeks of the football season, Big 12 football TV ratings (from rated channels) have beaten ACC football ratings in 5 out of 7 weeks. I only counted games in which the home team was either an ACC school or a Big 12 school even if they were out of conference games as these are the games included in each conference's media package. ACCN games are not included as they are not rated, but the value of the ACCN comes from subscriptions. I will point out that FSU is down this year and Colorado has Coach Prime which impacts this year's ratings. For example, Miami @ USF had 1.25 million viewers (ESPN) and Cal @ FSU had 0.887 million viewers (ESPN2) in the same time slot. Also, the Big 12 benefits by having games on both FOX and ESPN/ABC.
Week 0/1: ACC: 11.002 million, Big 12: 9.443 million
Week 2: ACC: 4.642 million, Big 12: 6.138 million
Week 3: ACC: 4.137 million, Big 12: 4.166 million
Week 4: ACC: 5.311 million, Big 12: 9.035 million
Week 5: ACC: 4.781 million, Big 12: 8.174 million
Week 6: ACC: 5.831 million, Big 12: 4.821 million
Week 7: ACC: 2.580 million, Big 12: 4.642 million
Total viewers: Big 12: 48.857 million viewers, ACC: 38.284 million viewers.
This is a small sample size, but it clearly shows the Big 12 is holding it's own or doing better versus the ACC.
And, in men's college basketball preseason poll, the Big 12 has 6 ranked schools #1, #4, #5, #8, #10, and #20 vs the ACC has 2 ranked schools, #7 and #9. So, I would assume the Big 12's TV ratings should be as good, but probably better than the ACC's.
Week 0/1: ACC: 11.002 million, Big 12: 9.443 million
Week 2: ACC: 4.642 million, Big 12: 6.138 million
Week 3: ACC: 4.137 million, Big 12: 4.166 million
Week 4: ACC: 5.311 million, Big 12: 9.035 million
Week 5: ACC: 4.781 million, Big 12: 8.174 million
Week 6: ACC: 5.831 million, Big 12: 4.821 million
Week 7: ACC: 2.580 million, Big 12: 4.642 million
Total viewers: Big 12: 48.857 million viewers, ACC: 38.284 million viewers.
This is a small sample size, but it clearly shows the Big 12 is holding it's own or doing better versus the ACC.
And, in men's college basketball preseason poll, the Big 12 has 6 ranked schools #1, #4, #5, #8, #10, and #20 vs the ACC has 2 ranked schools, #7 and #9. So, I would assume the Big 12's TV ratings should be as good, but probably better than the ACC's.