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Message: [QUOTE="Nostical, post: 4722038, member: 749"] Interesting to me is why Apple didn’t up the ante when they realized there were mutinies brewing, and pirates lurking in the lagoon. . Had they sweetened the guaranteed portion of the bid they may have held the conference together. Sometimes the aggrieved party has to win some level of concession to feel that they’ve “won”. An additional $2M per school may have sealed the deal. Apple could then have become an active player going forward in the mix. Heads can be hard on both sides of a deal. Apple was simply dabbling in the genre of college sports, unsure of just how serious it wants to be. What it was saying to the PAC is “sign this deal and you’ll get more when (if) the subscriptions grow—but we’re not willing to take that risk.” If you really want the house you’ll raise your offer or waive the inspection. If you don’t and lose it, you were shopping not buying. [/QUOTE]