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Message: [QUOTE="FfldCntyFan, post: 4721852, member: 71"] Apple was making a business decision which the PAC could have accepted or rejected. The PAC wasn't happy with the linear offers (likely the result of of hubris by not agreeing early on) and was too risk averse to accept the Apple deal, which on its surface appeared appeared deficient in comparison to what the B-12 had but could be spun (shoutout to Waylon) as a very lucrative option. The major issues with the latter is that it would have required an unreasonable increase in subscriber base (reports were that the base would have had to greatly exceed NFL numbers for the deal to become competitive with B-12 & ACC) to be what the PAC felt they needed. [/QUOTE]