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[QUOTE="nelsonmuntz, post: 5229502, member: 833"]
When you are clearly the #3 or #4 player in a market and you are fading, as the ACC is, you have four options:

1) Try to merge with one of the top 2 players.  This is not an option for the ACC.  Why would the Big 10 or SEC want to merge with the ACC?
2) Go niche.  Also not an option for the ACC.  Everyone is playing the same 3 major sports.  It is hard to further segment the market in a way that will work for the ACC.
3) Acquire someone to try to make it a Top 3.  This is where the Big East comes in.  Bringing in 1 or 2 schools will not matter.  The ACC needs to go big, or not bother.  
4) Completely change the game.  Breaking football off is a possibility, which would completely change the competitive dynamics of conference competition, but the ACC does not control this outcome.

Doing nothing is virtually certain failure, either for the ACC or any other entity that finds itself in a similar situation.

Unless the ACC thinks #4 is going to happen, it needs to do something.  The other risk that the ACC runs is that another league acquires the Big East.  The SEC is very unlikely to do it, but the Big 12 and Big 10 might.
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