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Message: [QUOTE="brasssbonanzaa, post: 3085698, member: 794"] Yes, it's a standalone service, but the cost is on top of what you pay for TV and other streaming services. That's the problem. It's not something that in the future of cable TV, which will change but not go away, the majority of consumers will choose to purchase over ESPN. And if in the future ESPN and ESPN+ are not different, that will mean ESPN+ as a concept failed and its content was folded back into the ESPN family. Eventually the streaming service companies will have to consolidate services - spending $10/month on Spotify/Hulu, $119/year for Prime, $13/month for Netflix, MLB.tv, Sunday Ticket, HBO Now, etc. is not a sustainable model especially if more content services are created. ESPN+ live sports are almost entirely second-rate add-on content that most sports fans can easily live without. ESPN isn't going to move UNC-Duke to ESPN+ exclusively. It's a niche product meant to fill gaps. [/QUOTE]