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Message: [QUOTE="zls44, post: 3153868, member: 32"] My disagreement is more based on how much revenue you think SNY gets for those ads. I'm not saying its nothing, but I bet its lower than we'd think. Bobs' deal might be part of a larger overall one, they're pretty involved with the Mets stuff on SNY as it is. SNY's UConn deal's greatest value to them was getting onto CT cable systems and staying there. That's their main objective. Their coverage is fantastic, but UConn allows them to expand their market and have relevant programming in the baseball offseason. My guess: SNY makes a little bit of money on UConn WBB, but its peanuts compared to the Mets (no fault of UConn's, pro sports TV deals are stupid big). One hint will be how long a ESPN/SNY negotiation takes. The longer it goes, the better the odds are that SNY's getting worried about being squeezed at the margin. If they do a deal quick, great for everyone and it shows they're doing really well business-wise from the games. Let's hope for that one. I was interpreting it as a claim that ESPN can't sell ads separately for ESPN+/ESPN3 content. They can. They already do this on the audio side with different ad setups for radio streams/podcasts. [/QUOTE]