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Message: [QUOTE="JoePgh, post: 3151366, member: 1131"] Would you mind providing some specific facts to back up these concllusionary statements? Regarding the first point (advertising revenue), currently SNY pays UConn for broadcast rights and also incurs production costs to show UConn WCBB games? Are you saying that SNY’s advertising revenue doesn’t cover that, implying that they currently lose money on WCBB game broadcasts? I find that hard to believe, in view of the time and effort that SNY puts into the current broadcasts and related material. And if they are making money, then why couldn’t they also make money on a new deal where the only change is that they pay ESPN rather than UConn for the broadcast rights? Regarding the second point which you “know” is incorrect, my understanding is that advertising revenue is based on the number of eyeballs that view the ads. Can there be any doubt that the number of viewers of ESPN online access (where each viewer has to pay $5/month and plug in an HDMI cable to see it on his TV) will be a tiny fraction of the number of viewers that will be available for regular (“linear”) TV? If advertisers pay based on the number of viewers that they expect, then they will pay far, far less to advertise online than to advertise on SNY. That was the basis for my statement. [/QUOTE]