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[QUOTE="Exit 4, post: 2717395, member: 2268"]
I would not call UCF and USF unbranded schools if that is what you are implying.  Colorado St is a weak brand, but the fast growing state of Colorado has fantastic long run demographics and there is no reason to think Colorado St could not edge out Colorado in the long run as the state's flag ship athletic program.  Plus, people in the B12 have a natural connection to Colorado by proximity.  Cincy is a decent brand - #2 in Ohio and then toss in Memphis to play the "Louisville" spoiler roll as a alternate for any of the above.

There will be a tug of war between the AAC and the B12 over FL when Oklahoma leaves.  Each side will argue that they have better long run stability and revenues (yes diminished revenues, but revenues none the less that exceed any other G5 conf).   The B12 wont be in a tug of war to add UConn.....because of geography.   We only move to the B12 if the tv/media force it on the B12.   Thats my POV at this time, hope it plays out differently.
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