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Message: [QUOTE="WiseWillie, post: 4948304, member: 13141"] That was a lesson the production heads at ESPN learned and didn't repeat with CC. Once she came on the scene a huge publicity bandwagon was initiated early on including on social media (YouTube,et al) that they didn't do with SI with the results this year that have been touted by ESPN, the NCAA and the WNBA. (And, please, hold the "sour grapes" or other invalid comments. This is not in any way intended to take away from what CC has done. She first of all had to produce - which she certainly did - but this is only an observation on how ESPN learned a valuable lesson. It's called promotion. The publicity pre and ongoing throughout the year was all designed by ESPN to prime the audience 100% more than they did with Sabrina. ESPN commentators repeated ad infinitum "CC has "redefined" the game" and ESPN puts out constant social media film and content that inundates You Tube.) It certainly has been a successful marketing strategy for all entities involved. [/QUOTE]