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Message: [QUOTE="CL82, post: 5257263, member: 44"] Meanwhile, the most viewed team page in New Jersey is the UConn Huskies. Rutgers was brought in because of demographics. They are located within the NYCDMA, which gave the Big Ten premium price on the first year for NYC cable. Plus, New Jersey is a state of 9 million people wedged between New York and Philadelphia. It was the right choice from a financial perspective in the Big Ten has done well with it. But TV markets are a bygone metric for determining the value of a program. A better metric is social media value. There the men's team excels and is one of the top programs in college basketball. The women's team, however, is even stronger getting more social media, impressions and interactions than any other college team. Will that matter? Probably not because of CR1, but it's an incredible fact, nonetheless. [/QUOTE]