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UConn Athletics
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“Fall” 2021 TV Viewership
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[QUOTE="TeamFirst!, post: 4188200, member: 11538"] If you look at these numbers and compared them to the social media numbers of players like Paige, the real value in many ways is their social media presence. There are some high school players in southern Cal who are now getting NIL deals. It's their social media presence as much as anything they generate in TV audiences and such. This is why some players get major deals and some get next to nothing. The time they spend developing their PR and social media presence is well spent. [/QUOTE]
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